Audience Development Analyst

Advantage Tech is searching for an Audience Development Analyst to work for their client based out of Kansas City, MO.

This mid-level position supports the enrichment and growth of the controlled circulation and subscriber database for the client's publications.

This newly created role will analyze current audience and demographic data for accuracy and quality, source qualified growth opportunities and provide actionable insights for enhanced data collection procedures.  In addition, this position will assist the departmental efforts in fulfillment and distribution, audits, customer service and reporting.

 

Essential Functions:

• Strategically focused and results driven self-starter

• Strong subscriber/member database management and MS Excel skills

• Dynamic ability to source, compile, analyze and present data in an impactful and meaningful format

• Excellent organizational and time-management skills

• Creative problem-solving skills

• Ability to manage multiple projects in a fast paced, deadline centric environment

• High level of accuracy and attention to detail

• Team collaborator with a compelling style

 

Education and Experience:

• Bachelor’s degree in Marketing, Business, Statistics or equivalent experience in a related field

• 4 to 6 years related professional experience

• Experience with data-driven management techniques

• Interest in growing print and digital brands

• B2B publishing experience preferred

• Circulation or audience development experience preferred

• Targeted marketing experience preferred

 

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