Paid Media Strategist

Advantage Tech is seeking a Paid Media Manager to join their Kansas City based client. 

As the Paid Media Manager, you will join a team of experts in digital strategy, design, creative ideation and development. You will be fully responsible for the strategy development and execution of acquisition campaigns for our clients across all acquisition channels. Additionally, you’ll manage digital marketing deliverables including initial planning, implementation, monitoring, optimization, analysis and reporting of complex acquisition marketing goals across a range of high-profile clients.

What You'll Contribute:

  • Develop media plans for campaigns against client goals (branding / engagement, sales/ conversions, audience growth, etc)
  • Develop short and long term digital advertising strategy for clients with the goal of driving new customer acquisition (sales growth), brand engagement, and customer retention through prospecting and remarketing campaigns utilizing search, programmatic, paid social, video, and mobile advertising tactics
  • Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
  • Manage paid search, paid social, display and other paid media channels
  • Work with Account Management team to generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
  • Own relationship with digital advertising/marketing technology vendors
  • Provide analysis of results and optimization ideas to Account teams in order to surpass client goals
  • Ensure that all client documentation is spot on, following internal documentation and approval processes
  • Help facilitate client meetings and provide online marketing expertise as needed
  • Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts

Our Requirements

  • 5+ years of experience in managing paid media campaigns with a minimum budget of at least $10K+/month
  • College degree in Communications or related field required
  • Experience with optimization of paid media campaigns to hit CPA, ROAS and Engagement goals
  • Advanced knowledge of paid search platforms including Google AdWords, Bing Ads, Yahoo Gemini, AdWords Editor and Bing Ads Editor
  • Advanced knowledge of Social Advertising, including, but not limited to:
    • Facebook Advertising and Facebook Business Manager
    • Twitter Advertising
    • Instagram
    • LinkedIn
    • Pinterest
    • YouTube
  • Advanced knowledge of Google Analytics required, experience with additional analytics/measurement/tag management platforms preferred
  • Strong overall Digital Marketing knowledge, with a hunger to learn more
  • Extremely data and detail oriented
  • Extremely analytical, detail-oriented and organized
  • Expert knowledge of Microsoft Excel
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Excellent verbal and written communication skills required for this role
  • Demonstrated mastery of online marketing tactics including the execution of keyword builds, bids and bid optimization strategies, implementation of new tactics, and related activities.
  • Demonstrated track record of success in the industry
  • Strong history of managing large digital marketing campaigns
  • Experience creating reports and recommendations based on account performance
  • Agency experience preferred
  • Team player with an entrepreneurial spirit
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